RTBlog
As real-time social platform Snap Inc. prepares to file for its initial public offering, some time next week, all eyes are on Snapchat. The latest projection is that the company … Read the whole story
Ad tech firm AppNexus is partnering with the Federation for Internet Alerts (FIA), to globally distribute geo-targeted weather advisories and life-saving warnings in real-time. Read the whole story
Acxiom, a provider of so-called "people-based" marketing, said it has expanded its partnership with DataXu, a provider of programmatic marketing software, an arrangement that … Read the whole story
In a bid to improve levels of transparency and accountability throughout the programmatic space, the IAB Tech Lab unveiled a major overhaul to its … Read the whole story
Global Digital Marketing Group has launched Convertuum, a programmatic solution that uses predictive algorithms and retargeting segments to optimize campaigns. Read the whole story
Google employees in eight offices across the United States staged a walkout on Monday, protesting the immigration ban signed by President Trump in an … Read the whole story
