RTBlog
by Tobi Elkin, Staff Writer
Goodway Group, a managed services programmatic firm that works with local, regional, and Fortune 500 brands, said it's ramping up hiring efforts for 2017 with a special focus on women. … Read the whole story
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by Tobi Elkin
A large portion of the digital video and local TV growth will come from programmatic spending. This will occur as programmatic becomes more of … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
If 2016 was the year of measurement, than 2017 will become the year marketers feel comfortable enough to trust ad targeting and metrics to … Read the whole story
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by Philip Rosenstein
LiveRamp, a provider of omnichannel audience solutions, on Thursday announced it was debuting IdentityLink, which allows data marketers to purchase offline, online, point of … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The Better Business Bureau's Online Accountability Unit warned ad companies that it will start enforcing a code that requires them to notify consumers about … Read the whole story
by Tobi Elkin
Impact Radius, a provider of products for media attribution, performance marketing, tag management, and mobile analytics, announced the appointment of David Yovanno as its … Read the whole story
COMMENTARY
by John Motavalli, Columnist
If there is a programmatic indication that I will put up with five-minute ads, I would love to know what that is. Read the whole story
by Tobi Elkin
Programmatic media firm Collective named Kerry Bianchi chief executive officer, adding to her role as president. Collective Founder Joe Apprendi will take the position … Read the whole story