RTBlog
As millions of people across the U.S. prepare for Super Bowl VI this Sunday, where will consumers' eyes actually be? Skittering from mobile apps, games, feeds, to TV screens, and … Read the whole story
- COMMENTARY
Is it really worthwhile for marketers to plow $5 million into 30-second Super Bowl spots aimed at a mass market dissolving into its individual … Read the whole story
The rapid expansion and growing sophistication of today's audio advertising market is prompting the global advertising community to revisit audio advertising opportunities. Is 2017 … Read the whole story
- COMMENTARY
In the spirit of Sunday's between-snaps endeavors, here are exactly 36 sentences about 32 Super Bowl ads. Happy early Ad-Nerd Prom Day, everyone! Read the whole story
Marketers and industry observers will be watching closely for the lessons they can pick up from Sunday's Super Bowl of advertising. The game offers … Read the whole story
- COMMENTARY
A Havas Media Group study spanning 33 countries, 300,000 people and 1,500 brands found that "people wouldn't care if 74% of the brands they … Read the whole story
Kargo, a provider of mobile brand advertising, announced the appointment of Ryan Polley as Chief Product Officer, and Julie Vaughn Ruef, General Manager of … Read the whole story
Trying to whet investors' appetites, Snap said Thursday in its filing: "Our advertising business is still young, but growing rapidly." The company saw revenue … Read the whole story
