RTBlog
So what if Super Bowl LI didn't really get started until the fourth quarter and kicked into high gear in overtime? Some advertisers took the opportunity to film and broadcast … Read the whole story
Rubicon Project and Integral Ad Science announced a partnership to provide advertisers with third-party viewability scores on video advertising. The scoring occurs on an … Read the whole story
- COMMENTARY
While the past few years were a time of industry change, we've now entered the next chapter of programmatic. So what defines this new … Read the whole story
Tim Webster, chief strategy officer of The Exchange Lab talks about what lies ahead for programmatic TV, programmatic's relationship to artificial intelligence (AI), and … Read the whole story
- COMMENTARY
When vetting various partners, we considered various criteria, especially fees, features and reporting. Publishers should evaluate partners across these elements and ask probing questions. Read the whole story
- COMMENTARY
So why is Snap, Inc. calling itself a "camera company"? Maybe because Snap doesn't want to rely solely on advertising for its financial well-being. Read the whole story
- COMMENTARY
The path from data collection to revenue generation is costly; we discuss ways to improve efficiency and get to the insights. Read the whole story
Super Bowl LI was the most "real-time" yet, both on and off the field -- as well as on and off TV. The game, … Read the whole story
"Using the Super Bowl to generate awareness for a new brand or product is a tried-and-true advertising tactic, and this year proved it still … Read the whole story
