RTBlog
While the forces of consolidation continue to roil the ad tech waters, Omnicom's Accuen trading desk appears to have posted strong growth in Q4, according to its earnings report. Read the whole story
More than one in four advanced TV campaigns use their own first-party data for targeting. That's one of the findings from a report by … Read the whole story
A new report finds Apple's iOS platform is 50% more prone to fraudulent traffic than the Android mobile platform. Read the whole story
Mobile ad platform InMobi said it's partnering with mobile data exchange adsquare to create a suite of in-app audience targeting solutions for brand advertisers … Read the whole story
Nielsen this morning said it has been accredited by the Media Rating Council to include "digital" measurement in its TV ratings, or what Nielsen … Read the whole story
"We've struggled with how to use the data we had, how to turn it into insights that could shape not just our marketing, but … Read the whole story
- COMMENTARY
Many will question fact and fiction in Trump's two-week's worth of tweets, executive orders and press conferences. That's what keeps the viewer honest. But … Read the whole story
