RTBlog
Cause marketing isn't a new phenomenon. In fact, it's taken center stage as a way through which brands can build authentic relationships with their customers and target customers. Now, along … Read the whole story
Emotions can be powerful triggers when it comes to content-led marketing campaigns and their performance, according to the findings of a study by BBC … Read the whole story
PodcastOne, ad-supported podcast network, revealed the results of studies that found podcast advertising as a positive impact on brand recall, purchase intent, and recall … Read the whole story
Pandora promoted Alison Pavy to the role of programmatic sales director; she had been a senior sales executive. Pavy will now be responsible for … Read the whole story
- COMMENTARY
The theory goes that header bidding provides buyers with the opportunity to buy 100% of a publisher's inventory. In practice, however, if buyers were … Read the whole story
Missing analysts' estimates, the struggling social network saw revenue increase by just 1% to $717 million year-over-year. Using the vaguest of terms to describe … Read the whole story
