Content advertising is projected to grow into a $50 billion market by 2021 -- up from $12.8 billion in 2016, according to projections from … Read the whole story

OpenX and Publishers Clearing House (PCH) announced a partnership in which OpenX's solutions are integrated into PCH's monetization strategy. Read the whole story

The concept of server-side header bidding enables publishers to offer inventory simultaneously and directly to ad exchanges, demand-side platforms and direct sources of demand … Read the whole story

Valentine's Day sales reached an all-time high of $19.7 billion in 2016; marketers need to focus on personalization, relevant deals and local targeting, says … Read the whole story

The questions are: How long will it take for metrics generated by solutions encompassing all of the key platforms to be available, and what … Read the whole story

There will be blood on the carpet by the end of the week. Whose should it be? Agencies for not using the right tech, … Read the whole story

For all the attention they have garnered over the last few years, distribution partnerships with big tech platforms like Facebook and Google still contribute … Read the whole story

The problems with programmatic are well-covered and greatly ignored. Reported growth in spending continues to fan the frenzy, while sweeping significant problems under the … Read the whole story