RTBlog
by Tobi Elkin, Staff Writer
News Corp. dumped its 8% minority stake in ad tech firm Rubicon Project, according to an SEC filing on Friday. The media giant has transferred its interest in ad tech … Read the whole story
-
by Tobi Elkin
Bidtellect, a native ad platform for marketers, released the next iteration of its native demand-side platform (nDSP). The enhancements offer marketers advanced contextual targeting … Read the whole story
by Joe Mandese
At a time when the world seems more divisive than ever, a group of individuals from agencies, advertisers, the media, government and academia will … Read the whole story
COMMENTARY
by Sree Nagarajan, Op-Ed Contributor
Viewability is a good place to start, it doesn't go far enough. Brands need to understand that viewability contributes to their branding campaign? What … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"Company officials have thus far been unable to provide answers to many basic questions about the reported breaches," two GOP lawmakers write in a … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Amazon continues to expand as your online everyday retailer for everything -- including your everyday TV shows. But what about looking higher, on more … Read the whole story
COMMENTARY
by Michael Baer
The growth in content marketing and the glut of content published have made it nigh impossible to get found, seen, read or viewed. Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
The Trump administration's game plan is to undermine and discredit the news media. For many, the tactic remains deeply cynical and dishonest - and … Read the whole story