RTBlog
by Tobi Elkin, Staff Writer
Berlin-based mobile data exchange adsquare announced its entry into the U.S. market in late January. The entry was considered a "must" even amid increasing consolidation in ad tech. Read the whole story
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by Tobi Elkin
Snapchat is increasingly a hot tool for marketers, and posting video is key to their success on the platform. Read the whole story
COMMENTARY
by Mike Driscoll, Op-Ed Contributor
We need two things: 1) data standards, and 2) data janitors that can help implement the right software tools to clean, structure, and organize … Read the whole story
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by Tobi Elkin
Content analytics firm NewsWhip announced a $6.4 million Series A funding round led by Tribal Ventures, with participation by The Associated Press and clients … Read the whole story
by Philip Rosenstein
Innovid, the video marketing platform, announced on Wednesday the appointment of Matt Colebourne as managing director of EMEA. Colebourne's focus will be to strengthen … Read the whole story
by Joe Mandese
At a time when the world seems more divisive than ever, a group of individuals from agencies, advertisers, the media, government and academia will … Read the whole story
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by Gavin O'Malley
The social giant on Tuesday debuted an app that can "broadcast" premium fare on Apple TV, Amazon Fire TV and similar set-top boxes. Now, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
President Trump brings. Does that mean TV drama -- or real-life drama? The chaos is real, not a figment of the press' imagination. Consider … Read the whole story