RTBlog
by Tobi Elkin, Staff Writer
While ad blocking remains a major hurdle for advertisers, publishers, and the entire digital ecosystem, digital researcher eMarketer revised its ad blocking forecast, lowering estimates of ad blocking
users in … Read the whole story
by Tobi Elkin
Smaato, a real-time mobile advertising platform, named Gerry Louw chief technology officer (CTO) and promoted Ryan Klinefelter to chief corporate strategy & development officer. Read the whole story
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by Joe Mandese
Audience measurement firm comScore has been granted accreditation by industry ratings watchdog Media Rating Council for its mobile viewable impressions and related viewability metrics … Read the whole story
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by Tobi Elkin
Outstream video advertising provider Teads reported that it logged $200 million in revenue in 2016, driven by growth in its mobile and programmatic businesses. … Read the whole story
by Tobi Elkin
Ad-tech firm AdTheorent said it received a "strategic growth investment" from H.I.G. Growth Partners (H.I.G.) which it declined to specify, and named former Yahoo … Read the whole story
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by Philip Rosenstein
BHD, the Vietnamese broadcast and digital video company, has tapped SpotX to power the monetization of its content on a global scale. Read the whole story
by Philip Rosenstein
Innovid, the video marketing platform, announced on Wednesday the appointment of Matt Colebourne as managing director of EMEA. Colebourne's focus will be to strengthen … Read the whole story
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by Philip Rosenstein
SoundCloud has partnered with Rubicon Project to make its premium audio and video ad inventory available to programmatic buyers. Advertisers can now access SoundCloud's … Read the whole story
by Joe Mandese
Skipping past skippable video ads has become an "ingrained behavior" for most consumers, according to results of a media trial released this morning by … Read the whole story
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by Tobi Elkin
The findings of a new study analyzing more than 40 global publishers' readiness for mobile growth reveal that in-house teams lack skills related to … Read the whole story
COMMENTARY
by John Motavalli, Columnist
Ad tech isn't getting Twitter. Its ad revenue dropped from $641 million in Q4 2015 to $638 million this year. Read the whole story