RTBlog
by Tobi Elkin, Staff Writer
New York City is already a hub for digital media, advertising, and all manner of tech startups. Now, the city has pledged $250 million to launch Civic Hall, a hub … Read the whole story
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by Tobi Elkin
With header bidding nearly de rigueur in the world of ad tech, mobile monetized header bidding impressions increased 50 x year-over-year in Q4 2016, … Read the whole story
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by Tobi Elkin
Simpli.fi, a provider of localized programmatic advertising, launched a native programmatic ad solution that combines native advertising with granular targeting capabilities. Simpli.fi said the … Read the whole story
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by Tobi Elkin
Adloox, a global audit verification firm, said it has received global accreditation by the Media Rating Council. Adloox received accreditation for all 30 MRC-certified … Read the whole story
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by Tobi Elkin
Kinetic Worldwide, the WPP unit specializing in out-of-home marketing, said it is launching an automated trading platform that will gather major out-of-home media owners … Read the whole story
by Tobi Elkin
Cross-device marketing tech firm Tapad named Steffen Svartberg Kristiansen as head of its Nordic operations. Kristiansen will lead the company's Nordic business from its … Read the whole story
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by Laurie Sullivan
"This transaction will accelerate Yahoo's operating business especially on mobile, while effectively separating our Asian asset equity stakes," Marissa Mayer, Yahoo CEO, said in … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
A white paper describes the state of media-mix modeling and cross-channel attribution. Can the two come together? Read the whole story
COMMENTARY
by Larry Ackerman, Op-Ed Contributor
Who are we? Who aren't we? Who is with us and who is against us? Are you part of the problem or part of … Read the whole story