Digital audio powerhouse Pandora said it has partnered with A Million Ads, a provider of dynamic and personal audio creative, to bring real-time capabilities … Read the whole story

Mobile advertising company InMobi has partnered with the game developer Nextwave Multimedia to enhance the monetization of NextWave's mobile apps. InMobi used a variety … Read the whole story

Advertising campaigns should connect to stock levels, price, performance and the ability to stop and start bidding in real-time. The technology should run more … Read the whole story

Metamarkets and Rubicon Project have teamed up to help media buyers on Rubicon's platform gain access to Metamarkets' interactive analytics dashboards. The goal is … Read the whole story

Digital marketing agency IMM partnered with Sublime Skinz and The Trade Desk on a campaign to drive target consumers to a phone provider's Web … Read the whole story

Matomy Media Group said its data-driven advertising agency dubbed "mtmy" will offer native advertising as a managed service on mobile and desktop. In addition, … Read the whole story

Business-to-Business (B2B) marketers looking to up their insights game through Account-Based Marketing (ABM), have a new tool to try. Madison Logic, an ABM platform … Read the whole story

Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications. Read the whole story

Native ad platform companies Bidtellect and TripleLift said they're entering a partnership that will bring advanced programmatic capabilities to native advertising. The goal is … Read the whole story

Ad Lightning has come out with a study involving 605,000 examples of online ads that provide good reason for users to install an ad … Read the whole story

It would be nice to assume ad blocking has plateaued because ad-blocker users have seen the link between ads and free content. The truth … Read the whole story

OTT now looks to "replace" those traditional pay TV services -- cable, satellite or telco. Estimates are Sling TV has more than 1 million … Read the whole story