RTBlog
More than 40% of online ads are larger than industry standards, which results in sluggish sites and consumer frustrations over slow load times. Programmatic ad networks, in particular, are slowing … Read the whole story
Aiming to take on Facebook and Google, content recommendation platform Revcontent said it acquired machine learning firm Rover for more than $30 million. Revcontent … Read the whole story
- COMMENTARY
With most brands now adopting mobile, it's become essential to use location data to more effectively connect with customers. Location data doesn't simply indicate … Read the whole story
- COMMENTARY
Many have repeatedly warned of the imminent demise of Facebook - whether as a social media network, media company or ad-tech firm. However, time … Read the whole story
Going forward, all eligible publishers will be invited to share in the profits from in-stream video ads on their own sites, and apps through … Read the whole story
An IAB study found that just 22% of British adults -- and possibly fewer -- use ad-blocking software. "Access Denied" policies by publishers seem … Read the whole story
- COMMENTARY
MediaPost reported yesterday on the 2017 edition of the American Marketing Association's Marketers Confidence Index. Apparently, marketers today are losing confidence in their ability … Read the whole story
