RTBlog
by Tobi Elkin, Staff Writer
More than 40% of online ads are larger than industry standards, which results in sluggish sites and consumer frustrations over slow load times. Programmatic ad networks, in particular, are slowing … Read the whole story
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by Tobi Elkin
Aiming to take on Facebook and Google, content recommendation platform Revcontent said it acquired machine learning firm Rover for more than $30 million. Revcontent … Read the whole story
COMMENTARY
by Offer Yehudai, Op-Ed Contributor
With most brands now adopting mobile, it's become essential to use location data to more effectively connect with customers. Location data doesn't simply indicate … Read the whole story
COMMENTARY
by Beth Donnelly Egan, Op-Ed Contributor
Many have repeatedly warned of the imminent demise of Facebook - whether as a social media network, media company or ad-tech firm. However, time … Read the whole story
by Gavin O'Malley
Going forward, all eligible publishers will be invited to share in the profits from in-stream video ads on their own sites, and apps through … Read the whole story
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by Richard Whitman, Columnist
An IAB study found that just 22% of British adults -- and possibly fewer -- use ad-blocking software. "Access Denied" policies by publishers seem … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
MediaPost reported yesterday on the 2017 edition of the American Marketing Association's Marketers Confidence Index. Apparently, marketers today are losing confidence in their ability … Read the whole story