RTBlog
by Tobi Elkin, Staff Writer
The U.S. is no longer bringing new users to the Internet: With U.S. web traffic plateauing, smartphone growth in China, India, and Brazil is responsible for driving over 400 million … Read the whole story
by Tobi Elkin
In a conversation with "Real-Time Daily," Rubicon Project CEO Frank Addante explained what's gong on with the company's restructuring and what areas it is … Read the whole story
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by Tobi Elkin
Cross-screen martech firm Tapad announced a partnership with clypd, an audience-based sales platform for TV advertising, that will integrate clypd's national cable network inventory. … Read the whole story
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by Philip Rosenstein
PebblePost, a company that developed programmatic direct mail solutions for its clients, announced on Tuesday the completion of a $15 million Series B funding … Read the whole story
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by Tobi Elkin
Automation solutions firm PubMatic will expand its header bidding product offering to the mobile app ecosystem. The announcement extends the technology to mobile apps … Read the whole story
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by Laurie Sullivan
Marketers risk miscalculating key metrics and return on investments for one in three transactions when applying old attribution models. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Unilever is stepping up to stand alongside P&G on transparency, and the FMCG giant reveals that it has been talking to other advertisers, agencies … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
As traffic shifts to mobile, consumers will spend $74 billion on mobile apps by 2020, up from $54 billion in 2016. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
With no money in blocking ads for free, Shine is now Rainbow -- and it wants to make money by selling data from the … Read the whole story
COMMENTARY
by Kasey Cross, Op-Ed Contributor
Today, the industry average for the amount of time to discover an active network intruder is five months, plenty of time to accomplish malicious … Read the whole story