RTBlog
by Tobi Elkin, Staff Writer
Giovanni Strocchi, CEO of ADmantX, a provider of data and targeting services, discusses why pre-bid analysis is important to brand safety when dealing with ad fraud in programmatic media. Read the whole story
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by Tobi Elkin
YuMe said it has joined with Nielsen to launch a programmatic platform-based campaign-based audience measurement offering for connected TV (CTV) campaigns. The solution allows … Read the whole story
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by Philip Rosenstein
Trillium Software, a data solutions provider, announced on Wednesday the release of Trillium Precise, a data-as-as-service (DaaS) solution allowing clients to validate and enrich … Read the whole story
by Tobi Elkin
Outstream video advertising marketplace Teads named Marc Zander to the newly created role of Global VP of Client Partnerships to work closely with brand … Read the whole story
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by Tobi Elkin
Protected Media, a global provider of technology that attempts to eliminate suspicious and underperforming ad traffic, said it's been verified by the Trustworthy Accountability … Read the whole story
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by Wayne Friedman
Traditional pay TV distributors witnessed some of the steepest declines in fourth-quarter 2016, but adding in new "virtual" pay TV providers trimmed those drops. … Read the whole story
COMMENTARY
by Kasey Cross, Op-Ed Contributor
Today, the industry average for the amount of time to discover an active network intruder is five months, plenty of time to accomplish malicious … Read the whole story
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by Richard Whitman, Columnist
Incoming 4As President Marla Kaplowitz believes the most pressing issue her organization must take on is the mending of fences between the 4A's and … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
The Federal Trade Commission has issued a number of guidelines for native advertising, intended to maintain transparency by ensuring consumers know the ads are … Read the whole story