RTBlog
by Tobi Elkin, Staff Writer
Add another media and measurement auditor to the mix. The Alliance for Audited Media (AAM) is launching AAM Quality Certification, which it's positioning as a new approach to verifying digital … Read the whole story
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by Tobi Elkin
Ad management tech provider AerServ launched open call auction technology developed specifically for mobile publishers and app developers to take advantage of increased advertiser … Read the whole story
by Tobi Elkin
WPP's programmatic agency Xaxis named Bob Walczak EVP, global products, a newly created position. Walczak previously served as global CEO of Light Reaction, a … Read the whole story
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by Tobi Elkin
Audience measurement and data platform Tru Optik is partnering with Videology. The aim is to enable Videology clients to access Tru Optik's OTT marketing … Read the whole story
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by Tobi Elkin
Location intelligence provider Foursquare launched a new software development kit (SDK) with proprietary location technology called "Pilgrim SDK." The SDK aims to make the … Read the whole story
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by Wendy Davis
Yahoo acknowledged Wednesday that it failed to adequately investigate a 2014 data breach that affected up to 500,000 users. Read the whole story
COMMENTARY
by John Motavalli, Columnist
You may think radio is dying but it's a resilient medium; programmatic buying is a positive step. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"Our new approach injected tremendous uncertainty into the broadband market," FCC Chairman Ajit Pai said this week. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The only constant in general is change, while the only constant in the world of technology is consolidation. At least that's the case when … Read the whole story
COMMENTARY
by Rachel Donovan, Op-Ed Contributor
The article suggested I start by asking myself a series of questions: What am I passionate about? What makes me happy? Read the whole story