Personalized digital marketing platform provider Jivox has bowed a patent-pending machine-learning technology designed to bring more efficiency and scale to personalized marketing. The new … Read the whole story

U.S. advertising will grow at a rate of 2.5% -- up from its earlier 2.0% estimate, partly due to stronger end-of-the-year 2016 results. Non-TV … Read the whole story

Agency media investment executives say they're intrigued by NBCUniversal's just-announced commitment to offer $1 billion in cross-platform ad deals based on audience-based guarantees. Read the whole story

Advertisers are throwing money at Facebook, while publishers fight it out against one another for the leftovers. What's more, publishers rely heavily on Facebook's … Read the whole story

Adland needs to be aware -- talking about an intent to deal with transparency no longer good enough. P&G is leading a charge to … Read the whole story

Almost a third of all ecommerce transactions take place on multiple devices, Criteo reports. But measuring that may be more complicated than it looks. Read the whole story