Programmatic advertising is becoming de rigueur for a majority of marketers, according to a new report. In fact, 80% of those surveyed are "familiar" … Read the whole story

Ad fraud, fake news, brand safety, and transparency issues are top concerns for programmatic media buyers on the open exchange. Research findings reveal that … Read the whole story

Connecting robust audience data with cross-device technology solutions is helping brands better target and understand consumers. A new partnership between Eyeota and Adbrain is … Read the whole story

In the investment world, the sell side does most of the talking; the buy side seldom talks. What you read in media all the … Read the whole story

A significant number of the world's largest advertisers have shifted their media-buying in-house thanks to programmatic media-buying technology, according to an analysis by a … Read the whole story

Video ad effectiveness firm Tremor Video promoted Katie Evans to chief operating officer from SVP of operations & strategy. Evans will be responsible for … Read the whole story

IBM and Salesforce yesterday announced a global strategic partnership that will combine Watson's AI capabilities in business with Einstein's AI forte in CRM. The … Read the whole story

Although affiliate programs can be a successful part of a comprehensive, sophisticated online marketing program, they can go from supplemental to detrimental. One example … Read the whole story

How can CMOs and their teams stage relevant consumer experiences across devices and platforms at any given moment? Read the whole story