RTBlog
by Tobi Elkin, Staff Writer
If everyone wants to claim the "premium" mantle, who and what's left? Is "premium" just another word for nothing left to lose? Read the whole story
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by Tobi Elkin
Content discovery platform Taboola launched a tool to enable mobile app advertisers to track and optimize mobile app installs and in-app engagement. The goal … Read the whole story
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by Tobi Elkin
Real-time ad platform Smaato launched a new feature that it said aims to enable mobile advertisers better access, insight, and more control over their … Read the whole story
COMMENTARY
by Jessica Burget, Op-Ed Contributor
Header bidding (HB) -- and with it, server-to-server (S2S) bidding -- showed much promise for advertisers, with access to a publisher's higher-quality inventory. So … Read the whole story
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by Philip Rosenstein
Pelion Venture Partners led a $9 million funding round for Conversion Logic, a unified marketing analytics platform. With the new round, Conversion Logic has … Read the whole story
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by Tobi Elkin
Real-time TV data provider Samba TV aunched a data-management platform (DMP) that uses its first-party TV viewership data. Samba TV has partnered with LiveRamp … Read the whole story
by Tobi Elkin
Cross-device marketing technology firm Tapad named Preethy Vaidyanathan SVP of product management, a newly created position. Read the whole story
by Tobi Elkin
Real-time data provider Neustar named media and marketing vet Julie Fleischer as VP of Product Marketing for Product Solutions. Fleischer will be responsible for … Read the whole story