RTBlog
While cookies won't entirely disappear, in a cross-device, cross-screen world, they no longer make sense. "Once brands get a taste of a truly addressable consumer in digital, they'll look at … Read the whole story
Ad-tech firm AcuityAds Holdings Inc. said it will spend $10 million in cash to acquire Visible Measures Corp., a programmatic platform for video ad … Read the whole story
Sprinklr, a social media management platform, announced on Thursday the launch of Sprinklr Display, which purports to automatically transform social media data into branded … Read the whole story
- COMMENTARY
Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or … Read the whole story
This flurry of activity is not enough according to industry activist Cindy Gallop, who told Campaign: "We are seeing virtually zero change." Read the whole story
- COMMENTARY
What part did Trump Administration strategist KellyAnne Conway's unscripted marketing effort's play in the sharp retail rise? Ethics officials said Conway had violated government … Read the whole story
- COMMENTARY
Just in case you've ever been taken in by a digital guru at a conference, tv is far from dead. The last figures show … Read the whole story
