RTBlog
by Tobi Elkin, Staff Writer
Marketers searching for the secret sauce of how to "engage" with consumers and how to get them to associate specific ads with their brands can look science for some clarity. … Read the whole story
-
by Tobi Elkin
Ad-tech firm Sizmek and BrightLine, an advanced TV advertising provider, have joined forces to help marketers offer interactive video across screens, including desktop, mobile, … Read the whole story
by Joe Mandese
Walt Horstman, a pioneer of programmatic TV advertising, has joined TiVo Corp. as SVP/GM of analytics and advertising, a role that will put him … Read the whole story
by Tobi Elkin
Real-time TV measurement firm iQ Media named Kevin Kohn as its new CEO. Kohn, a media and TV analytics veteran, will focus on offering … Read the whole story
COMMENTARY
by Laura Jones, Op-Ed Contributor
If all the research suggests having more women leaders will lead to better business outcomes, then why is it so difficult to move the … Read the whole story
COMMENTARY
by Karlene Lukovitz
This week brought new stats confirming continued, robust growth for connected TV device ownership and usage, plus news of comScore launching panel measurement of … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Among other factors, marketers can thank mobile for slowing the adoption of ad blockers among millennials. That's because mobile ad blockers are often not … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
WPP boss Sir Martin Sorrell wrote over the weekend that more brands should be getting behind newspapers and print. Does he mean it, or … Read the whole story
by Wayne Friedman
As the 2017-18 kids upfront season gets underway, the children's TV advertising marketplace is still smarting from a seemingly inexplicable erosion of, well, children … Read the whole story