As it reported weak Q4 earnings and a 20% year-over-year drop in revenue, ad tech firm Rubicon Project announced that CEO Frank Addante was … Read the whole story
Units of WPP, Omnicom and Publicis, and at least one major advertiser, have signed on as charter members of controversial ad blocker AdBlock Plus' … Read the whole story
With the goal of enabling media buyers to buy native video at scale, Sharethrough and TripleLift will expand integrations with The Trade Desk to … Read the whole story
Inneractive's programmatic digital mobile ad exchange, INNEX, has been chosen by Axel Springer's mobile news service app, Upday, to monetize its content. Read the whole story
MediaBrix, an in-app mobile video ad platform, on Wednesday said it has rebranded the company as Receptiv, along with its programmatic video marketplace and … Read the whole story
Ad-tech firm OpenX launched Ad Footprint, a tool that it said can help publishers optimize their desktop and mobile Web pages. Ad Footprint, a … Read the whole story
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The default mindset for online advertising has been "more data yields better results." That idea has led to massive expansion in the data collected, … Read the whole story
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I'm not one for conspiracy theories - but I'm beginning to wonder what's up with the feud between the Trump Administration and the press … Read the whole story
