RTBlog
by Tobi Elkin, Staff Writer
Adblock Plus parent eyeo has named the first members of its Acceptable Ads Committee (AAC), an independent group that will take control of the Acceptable Ads program. It's been rather … Read the whole story
-
by Tobi Elkin
Content discovery platform Taboola announced an alliance with Televisa, the largest media company in Latin America. Televisa will integrate Taboola's content recommendation platform with … Read the whole story
COMMENTARY
by Scott Bender, Op-Ed Contributor
With opening day just weeks away, I'm reminded of the classic 1989 film "Field of Dreams." The main character, Ray Kinsella (played by Kevin … Read the whole story
by Tobi Elkin
Global ad marketplace AppNexus signaled its commitment to growing its business in Japan and Australia by naming Kaylie Smith managing director of both markets. … Read the whole story
-
by Tobi Elkin
Signal, a provider of customer identity tools, has announced a partnership with Tapad, a provider of cross-screen marketing technology that integrates device connectivity for … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising … Read the whole story
COMMENTARY
by John Motavalli, Columnist
As eBay evolves out of the auction business and toward being a major retailer of new merchandise like Amazon, an Amazon-style advertising business was … Read the whole story
COMMENTARY
by David Honig, Op-Ed Contributor
While AI probably will have a major effect on our lives, its impact on life in 2017 will be minimal. Marketers would be better … Read the whole story
COMMENTARY
by Ross Fadner
Amazon's Alexa may be leading the charge into a voice-powered future, but creative limitations abound for third parties trying to leverage the auditory chat … Read the whole story
COMMENTARY
by Ross Fadner
People consume news from many outlets these days outside of social media feeds, including the darker corners of the Web, but this is a … Read the whole story
-
by Richard Whitman, Columnist
That's according to a study from Adloox commissioned by WPP-backed agency The&Partnership along with its media entity, m/Six. Read the whole story
COMMENTARY
by Jonathan Cohen, Columnist
There's never more interest in predictive analytics than around March Madness, when fans are looking for whatever edge they can get in filling out … Read the whole story