RTBlog
We know that more publishers are adopting header bidding and that the technology is moving from client-side header bidding to server-side header bidding. A new analysis by ad-tech firm GetIntent … Read the whole story
Programmatic creative tech platform Spongecell said it's integrating Grapeshot's vertical-specific keyword targeting technology. The partnership aims to offer advertisers the ability to serve the … Read the whole story
Factual, a location data ad-tech company, announced on Thursday integrations with ad-tech platforms including Adobe, LiveRamp and Oracle Data Cloud. This play for scale … Read the whole story
Google wants to teach algorithms to flag "offensive" content in search results and videos posted to YouTube after earlier this week a member of … Read the whole story
The worlds of "digital" and "physical" media converged a little more this week as the industry's media ratings authority issued long-awaited standards for measuring … Read the whole story
- COMMENTARY
Two walled gardens own 82% of the online advertising business. There is Facebook: like Gramercy Park, locked up tight, but contextually one-dimensional. There's Google: … Read the whole story
- COMMENTARY
TV consumers are still deciding how much media they should pay for -- and what channels they want -- in the new digital media … Read the whole story
