RTBlog
by Philip Rosenstein, Staff Writer
"The obstacle that has challenged the industry in its shift from client-side to server-side header bidding has not been technology, but trust," according to a study released last week by … Read the whole story
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by Tobi Elkin
Adyoulike, a European-based artificial intelligence-based (AI) native in-feed advertising platform, has launched a new server-to-server (S2S) header bidding solution in an already crowded U.S. … Read the whole story
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by Tobi Elkin
Native ad-tech firm Nativo said it will offer advertisers the ability to access its True Native and native video ad formats programmatically. Read the whole story
COMMENTARY
by Chip Schenck, Op-Ed Contributor
The rise of header bidding has been championed by publishers as a way to increase control and grow revenue. Server-to-server solutions take the process … Read the whole story
COMMENTARY
by Karlene Lukovitz
This week's announcement of OpenAP, an advanced audience platform for cross-publisher targeting, was met with expressions of praise and optimism by a number of … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Google could use a friend right now as politicians grill it and brands pull spend. But if you're a tax avoidance specialist on the … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
I admit to an overwhelming amount of schadenfreude at the challenges recently faced by Uber. After all, its behavior has been egregious for ages. … Read the whole story