RTBlog
It's no secret that advertisers are increasingly demanding more transparency from their agencies, ad-tech vendors, publishers, and other partners. In addition, the issue of so-called "brand safety" has taken center … Read the whole story
Rather than build the technology, Audience Network, Facebook's partners program, will work with qualified mobile Web publishers and a select group of technology partners … Read the whole story
- COMMENTARY
Some people think privacy is a luxury commodity. That shouldn't be the case. Data collection affords many benefits, primarily to consumers. When companies know … Read the whole story
iQ Media launched on Wednesday a new sponsorship measurement solution, offering partners real-time data about how TV sponsorships are affecting overall fan engagement. Read the whole story
Content discovery platform Taboola said it will collaborate with The Trade Desk to enable the ad-tech firm's customers to programmatically buy video and native … Read the whole story
Choozle, a cloud-based self-service programmatic ad platform, announced a partnership with the media buying and selling software firm Strata. The relationship integrates Choozle with … Read the whole story
The recent changes in Google's brand safety policies mean stricter guidelines and more controls for advertisers on YouTube, but the Internet giant is not … Read the whole story
Blockchain, a promising new technology that many believe will transform the financial industry by establishing unbreakable, distributed ledgers governing transactions, is being introduced to … Read the whole story
- COMMENTARY
Header bidding has been a boon for publishers looking to maximize ad revenue by exposing their inventory to as many bidders as possible. But, … Read the whole story
