RTBlog
by Tobi Elkin, Staff Writer
Sling TV 's diving into programmatic advertising with Adobe. Sling will team up with Adobe's Advertising Cloud to enable marketers to bid in real time on live streaming and video-on-demand. Read the whole story
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by Philip Rosenstein
Data science and technology company 4C Insights on Monday launched 4C TV, a software-as-a-service (SaaS) suite of tools for for planning, buying and measurement … Read the whole story
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by Tobi Elkin
The number of marketers suspending advertising on Google is growing beyond the U.K. to the U.S., Australia and other parts of the world. Advertisers … Read the whole story
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by Tobi Elkin
Amid ongoing concerns over brand safety and marketers pulling non-search-related advertising on Google, ad exchange DashBid named Robert McNair its brand safety czar. It … Read the whole story
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by Aaron Baar
"No marketer should ever place its brand at risk. All agency and media partners should recognize that ... protecting the brand should stand head … Read the whole story
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by Joe Mandese
In an ironic twist for a company whose corporate motto is "do the right thing," the Association of National Advertisers issued an advisory warning … Read the whole story
by Joe Mandese
The U.S. will remain the primary engine driving the global ad economy for the foreseeable future, according to the latest forecast from Publicis' Zenith … Read the whole story
COMMENTARY
by Jonathan Kagan, Op-Ed Contributor
Google transparency at the interest or category level is weak, but advertisers have tools to minimize and mitigate these scenarios. Failure to use them … Read the whole story
COMMENTARY
by Joe Mandese
The timing of YouTube advertiser fallout couldn't be worse for the ad-supported long-tail video marketplace, and it couldn't be better for broadcasters, heading into … Read the whole story