RTBlog
by Tobi Elkin, Staff Writer
Facebook's addition of a new feature to its popular Messenger app will allow users to share their locations continuously, for up to an hour. Apart from texting, that's seriously real-time … Read the whole story
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by Philip Rosenstein
AdTheorent and the United States Air Force (USAF) have announced initial results from a digital advertising campaign titled: "We Need People Who Can Do … Read the whole story
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by Tobi Elkin
As more marketers look to tap into precise data to target consumers across multiple media channels, Acxiom and Time Inc.'s Viant said they're extending … Read the whole story
by Laurie Sullivan
Brand and ad safety issues will soon extend from Google to other social media platforms, says Eric Feinberg, founder of the Global Intellectual Property … Read the whole story
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by Richard Whitman, Columnist
The&Partnership is demanding that Google, Facebook, et al open up their walled gardens and allow inside third party purveyors of ad verification solutions such … Read the whole story
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by Laurie Sullivan
Social media advertising is the fastest-growing digital marketing segment, but search engine optimization and paid search still lead when it comes to investments. The … Read the whole story