More ad-tech firms are looking to offer, or are already offering, server-to-server header bidding. But client-side header-bidding tactics aren't going away any time soon, even though they're fraught with pitfalls … Read the whole story
Real-Time Daily's weekly roundup of hires, promotions, and shifts within ad tech. Read the whole story
Connatix, a native advertising platform for premium publishers, launched the platform Connatix Programmatic Syndication. With a focus on video, the new platform aims to … Read the whole story
Content discovery platform Taboola on Thursday announced an alliance with LiveIntent that will bring tailored content recommendations to email newsletters. Read the whole story
Earlier this month, I co-moderated a roundtable with about a dozen prominent marketers and influencers from the Bay Area to discuss how AI is … Read the whole story
Big brand advertisers don't like to have their messages appear next to terrorist recruitment videos - who knew? - which has become a major … Read the whole story
Despite the obvious privacy issues, Google just threw Maps into the deep end of the world of real-time media and communication. Google Maps users … Read the whole story
A technology arms race is not the answer; we need to be thinking smarter, not harder. Read the whole story