RTBlog
by Tobi Elkin, Staff Writer
Concerns over Google's YouTube and brand safety are "much ado about nothing," in the view of one digital industry vet, who says ultimately, it's in advertisers' and agencies' best interests … Read the whole story
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by Tobi Elkin
Screen6 launched a new data feature that will enable it to identify all devices within a household. The tool aims to extend campaign reach … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Semcasting uses IP addresses to determine geography and behavior. An interview with CEO Ray Kingman. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Minnesota lawmakers want Internet service providers to obtain subscribers' written consent before collecting their "personal information." Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Media consumers can be a suspicious lot. Then again, they can be lazy. If news is fake, it doesn't mean advertising adjacent to that … Read the whole story
COMMENTARY
by Karlene Lukovitz
While there are indeed many moving parts within the advanced television ecosystem, implementing effective campaigns isn't as daunting as some might assume, according to … Read the whole story