RTBlog
by Tobi Elkin, Staff Writer
New location-targeting guidelines issued by the Media Rating Council will help location targeting progress, but more mprovements in measurement and attribution are also needed. Read the whole story
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by Tobi Elkin
Low-quality ads cost U.S. marketers $7.4 billion last year, according to a new report from Forrester. The report said programmatic media and video are … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Publishers worldwide are capitalizing on the woes of tech platforms, like Google and YouTube, which have recently come under fire for allowing ads to … Read the whole story
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by Tobi Elkin, Philip Rosenstein
Ad-tech firms entered partnerships to aid in the ongoing battle against ad fraud, got certified to work an agency holding company, and launched new … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
For marketers, highly valuable data-driven marketing information is coming in big waves and much of it can be confusing. This includes first-party sources (marketers' … Read the whole story
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by Richard Whitman, Columnist
That's from a report by McCann, whose North America Chief Strategy Officer Steve Zaroff said, "America's increasingly pervasive polarization is creating a new kind … Read the whole story
COMMENTARY
by Asaf Greiner
There will be more opportunities for ad placements within mobile apps and mobile messaging programs. There will also be the risk that only a … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The big bank yanked its advertising from hundreds of thousands of sites, with more to come, fearful ads were showing up on hate sites … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The repeal is "an important major step to help assure a level playing field for privacy regulation for all businesses," the ANA said Tuesday. Read the whole story