RTBlog
by Tobi Elkin, Staff Writer
Google has been creating a steady drip of new developments in recent weeks as it seeks to assure marketers that it's addressing brand safety issues. A new program for marketing-mix … Read the whole story
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by Tobi Elkin
Responding to the furor over brand safety, Adobe announced a partnership between its newly created Adobe Advertising Cloud and Grapeshot, a provider of brand-safety … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Now with Programmatic Guaranteed available to all users of DoubleClick Bid Manager and DoubleClick for Publishers globally, Google has added two new key features … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Google's YouTube wants to crack down on fake news -- believing some small, very narrow targeted videos might be just bad news. So it … Read the whole story
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by Wayne Friedman
A consortium of eight network TV programmers calling itself the Advanced Target Standards Group, led by programmatic platform for audience-based TV advertising clypd, has … Read the whole story
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by Wayne Friedman
From January through April 5 of 2017, Hulu has spent $38.3 million in national TV advertising -- more than double the amount it spent … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The biggest problem with the Pepsi protest ad was its choice of "star," Kendall Jenner. Among other gross impressions, the "spot" positioned this pouty-faced … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Copley Advertising sends anti-abortion ads to the smartphones of "abortion-minded women" who visit health clinics, according to Massachusetts Attorney General Maura Healey. Read the whole story