RTBlog
by Tobi Elkin, Staff Writer
The notion of identity is at the core of so-called people-based marketing. Marketers want to know who their customers are, their dispositions, preferences, and the like, and understand their behavior … Read the whole story
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by Philip Rosenstein
VR and 360 video advertising platform, OmniVirt, worked with ABC to programmatically serve a 360 video experience for the new drama series "Time After … Read the whole story
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by Tobi Elkin
A three-year study of native advertising spending reveal that categories that were slower to adopt native advertising in 2014 saw increases in spend in … Read the whole story
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by Tobi Elkin
Nielsen said it has received Media Rating Council (MRC) accreditation for viewability integrations with Integral Ad Science and Moat for desktop display and video … Read the whole story
by Joe Mandese
Advertiser Perceptions, which for years has been conducting business-to-business research on ad executives' satisfaction with the media they buy, is launching a new portal … Read the whole story
COMMENTARY
by Laurie Petersen
What separates the cross-channel marketers from the omni-channel is the degree of integration for the customer. Here are seven things it's time to get … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
After several years of optimism fueled by fast growth and big investments from legacy media companies, the past few months has been hard on … Read the whole story
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by Sara Guaglione
News Corp has a new chief of digital advertising solutions. Jesse Angelo, CEO and publisher of the New York Post, has been tapped to … Read the whole story