RTBlog
by Tobi Elkin, Staff Writer
Havas is offering its employees training in programmatic principles. The Paris-based agency holding company in February kicked off a global online training program on programmatic through its Havas
University portal. Read the whole story
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by Philip Rosenstein
With the goal of offering more opportunities for media buyers to transact DOOH media programmatically, Prohaska Consulting worked with DPAA companies to codify appropriate … Read the whole story
COMMENTARY
by Amanda Bleich, Op-Ed Contributor
As digital ad buyers look for more control and transparency, we're seeing increasing demand for "self-service" models, where advertisers (or their agency) handle all … Read the whole story
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by Tobi Elkin
As more marketers work to root out ad fraud, the Trustworthy Accountability Group, an industry initiative dedicated to combating criminal activity in the digital … Read the whole story
by Tobi Elkin
Susan Panico, now Pandora's SVP of strategic solutions, is responsible for managing the company's B2B marketing, sales development, research functions and leading the B2B … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Ever wonder about the level of skepticism when more savvy customers continue to ask themselves: Am I looking at fake/slightly fake news or native … Read the whole story
by Laurie Sullivan
Facebook just released several improvements to Page Insights for video, such as adding aggregate minutes viewed and the ability to make comparisons between current … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
After looking like a cross-section of the Alps, during its first month after floatation, Snap's share price seems to have plateaued just a shade … Read the whole story