RTBlog
by Tobi Elkin, Staff Writer
Google's move last week on marketing-mix modeling represents a small step in supporting independent measurement. Google said its Marketing Mix Model (MMM) Partners program will offer reporting and
service for … Read the whole story
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by Wayne Friedman
The companies say they'll "approach the upfront marketing together" in offering ad deals for 80 mobile web/apps properties reaching 170 million users. Read the whole story
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by Tobi Elkin
SpotX said its server-to-server bidding product will allow media owners to integrate third-party header bidders into their yield management programs. The video ad-serving platform … Read the whole story
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by Richard Whitman, Columnist
There's a new programmatic player in town and according to its own website it's "like the bulk store of creative service helping brands harness … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Nielsen just released its quarterly "Total Audience" report, which provides an overview of the television landscape. The headlines that accompany these reports are often … Read the whole story
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by Thom Forbes
"Google, how can a clever idea go wrong?" Read the whole story