RTBlog
by Tobi Elkin, Staff Writer
The IPG Media Lab takes a look at the emerging technologies and market forces that are taking shape in its "Outlook 2017 The Next Wave" report. Among the themes the … Read the whole story
COMMENTARY
by John Nardone, Op-Ed Contributor
With programmatic closing in on a saturation point of over 80%+ of digital display budgets, it's clear that the next stage of programmatic will … Read the whole story
-
by Tobi Elkin, Philip Rosenstein
MediaMath, SpotX, NinthDecimal, and Taykey were among the ad-tech companies launching new products, services, and partnerships for the week of April 10. Read the whole story
-
by Wayne Friedman
TV audience targeting platform Simulmedia has struck a deal with Oracle Data Cloud -- the big in-store/consumer purchasing data service -- to provide data-driven … Read the whole story
COMMENTARY
by Tobin Ireland, Op-Ed Contributor
Data privacy regulation needs a global approach. In contrast to the FCC's current stance, the EU's General Data Protection Regulation (GDPR) - which comes … Read the whole story