RTBlog
MediaMath CMO Joanna O'Connell says private marketplace (PMP) deals were supposed to be about helping marketers gain access to the best audiences through direct relationships with publishers -- but. PMPs … Read the whole story
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Digital advertising needs to clean up its act. As we shift to a media model that is purely audience-driven, and where editorial context is … Read the whole story
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Tone up your attribution by using the new cross-device ID template, or RFI, from the Digital & Data Marketing Association. Read the whole story
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Administrators are temporarily suspending accounts that fall in these categories and asking users to confirm that they are real people. Read the whole story
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Improving the customer experience was the top-ranked priority of more than 14,000 marketers and ecommerce professionals surveyed by Econsultancy for its 2017 Digital Intelligence … Read the whole story
