RTBlog
Much has been made of the mess that is the digital advertising supply chain. With the recent finding by Forrester that poor quality ads cost U.S. marketers an estimated $7.4 … Read the whole story
Despite the fact that programmatic media and ad tech, in general, have received a thrashing in recent months, spending on programmatic display advertising is … Read the whole story
Consumers exposed to native advertising were 21% more likely, on average, to shop in-store vs. those who weren't, according to three campaigns for national … Read the whole story
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Reeling from another gruesome crime video posted on the social network, Facebook is scrambling to explain how new procedures will help ensure that inappropriate … Read the whole story
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Why is there rampant misunderstanding of ad fraud, even among participants in the digital ad-tech ecosystem? I think it's due to wildly differing numbers, … Read the whole story
Sling TV said it saw a 51% rise in programmatic ad sales after it implemented a programmatic integration with Tremor Video for the recent … Read the whole story
Pandora kicked off a new brand campaign dubbed "Sounds Like You" and said it's making Pandora Premium, previously available by invitation only, available to … Read the whole story
- COMMENTARY
Brands need to locate their presence within the digital media ecosystem and make certain their equity and message align with the content they sponsor. Read the whole story
