RTBlog
by Tobi Elkin, Staff Writer
Reporting its Q1 earnings this week, Netflix said it would put up $1 billion on customer acquisition marketing with a good portion of that budget going to programmatic advertising efforts. … Read the whole story
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by Tobi Elkin
Oracle has signed a deal to acquire Moat, an independent third-party measurement and tracking company. The financial terms of the deal were not disclosed. … Read the whole story
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by Tobi Elkin
WideOrbit said it has expanded its programmatic solution to support programmatic-direct transactions of both guaranteed and non-guaranteed TV inventory, Read the whole story
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by Tobi Elkin
Most advertisers and agencies are already embracing advanced TV as an advertising medium. Among those currently spending on advanced TV, 57% say they plan … Read the whole story
by Philip Rosenstein
Kargo, the mobile brand advertiser, has appointed Ed Carey to the position of Executive Vice President, U.S. sales. Carey will lead the expansion of … Read the whole story
by Laurie Sullivan
As Verizon prepares to take over Yahoo's media assets, search revenue has jumped to $745 million from $492 million in the first quarter of … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
For some TV networks -- perhaps midsize cable networks -- digital-only advertisers are now making the jump to linear TV. That is due, in … Read the whole story
COMMENTARY
by Stephanie Newhouse, Op-Ed Contributor
Though we're not free of fake news yet, it is on its way out. Here's why. Read the whole story