RTBlog
Reporting its Q1 earnings this week, Netflix said it would put up $1 billion on customer acquisition marketing with a good portion of that budget going to programmatic advertising efforts. … Read the whole story
Oracle has signed a deal to acquire Moat, an independent third-party measurement and tracking company. The financial terms of the deal were not disclosed. … Read the whole story
WideOrbit said it has expanded its programmatic solution to support programmatic-direct transactions of both guaranteed and non-guaranteed TV inventory, Read the whole story
Most advertisers and agencies are already embracing advanced TV as an advertising medium. Among those currently spending on advanced TV, 57% say they plan … Read the whole story
Kargo, the mobile brand advertiser, has appointed Ed Carey to the position of Executive Vice President, U.S. sales. Carey will lead the expansion of … Read the whole story
As Verizon prepares to take over Yahoo's media assets, search revenue has jumped to $745 million from $492 million in the first quarter of … Read the whole story
- COMMENTARY
For some TV networks -- perhaps midsize cable networks -- digital-only advertisers are now making the jump to linear TV. That is due, in … Read the whole story
- COMMENTARY
Though we're not free of fake news yet, it is on its way out. Here's why. Read the whole story
