The projection by eMarketer earlier this week that nearly four of every five U.S. display ad dollars will transact through programmatic pipes this year, and spending on programmatic display advertising … Read the whole story
SITO Mobile, the mobile engagement platform, announced the release of a newly enhanced Real-Time Verified Walk-In Service providing verification and attribution for location-based marketing … Read the whole story
IBM-owned The Weather Company on Wednesday announced a partnership with Acxiom's LiveRamp to help marketers use real-time data to inform omnichannel campaigns, integrating event-based … Read the whole story
Joan FitzGerald, VP, product management and business development, TiVo, is a TV data expert whose work on the quantification of media has defined her … Read the whole story
AOL now says it will conduct "closed door client meetings" instead of hosting a NewFronts event, joining a short list of presenters that aren't … Read the whole story
In digital advertising, self-serve may be the trend. Snapchat, for one is reportedly close to launching a self-serve option for Snap ads. Read the whole story
Nielsen wants to remind digital marketers about its growing relationship with Google and connection to online data. On Wednesday, the company sent a separate … Read the whole story