RTBlog
by Tobi Elkin, Staff Writer
Google is considering launching a filter on the mobile and desktop versions of its Chrome browser to block ad types that offer poor experiences for consumers, Meanwhile, The Coalition for … Read the whole story
-
by Tobi Elkin
Seeking to improve brand safety and combat ad fraud in the digital advertising ecosystem, The Interactive Advertising Bureau (IAB) announced that all member publishers … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
TV ads are about to undergo a huge shift in how they are bought and sold. This change isn't just about the big announcements … Read the whole story
-
by Tobi Elkin, Philip Rosenstein
Drawbridge, Taboola, AerServ, and Beachfront Media were among the ad-tech companies launching new products, services, and partnerships for the week of April 17. Read the whole story
-
by Gavin O'Malley
As Twitter demonstrated earlier this week, social networks haven't given up on in-stream video ads, and similarly "interruptive" brand experiences. But as new research … Read the whole story
-
by Laurie Sullivan
Most marketers know that the more slowly a Web site page loads in a browser, the more it can hurt the company's bottom line, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences. Read the whole story
COMMENTARY
by Mike Azzara, Op-Ed Contributor
Here are the top four advertising/marketing AI tech startups, as agreed on by CB Insights and Fortune magazine. Read the whole story