RTBlog
Where the issues of brand safety are concerned, the buck begins and ends with advertisers. Why? Because ultimately, agencies, ad tech and martech vendors, and publishers are all working for … Read the whole story
So many dog breeds, so little information on targeting their owners! That was an issue the IAMS marketing team -- and Starcom -- faced … Read the whole story
Google's decision to make traditional TV advertising inventory available to buy in its DoubleClick Bid Manager (DBM) platform is a move to enable advertisers … Read the whole story
LinkedIn has launched Matched Audiences, a suite of three targeting tools that aim to connect marketers with their audiences. Read the whole story
- COMMENTARY
In the world of digital advertising and marketing, every one has a choice to make as stewards of this key company asset. It's a … Read the whole story
- COMMENTARY
Ahead of the NewFronts, Twitter began rolling out in-stream video ads on April 18 -- and the struggling social giant seems very confident that … Read the whole story
- COMMENTARY
Will inventory from the big TV networks -- broadcast and cable -- be available? Syndication? Local TV, or local cable? And if so, what … Read the whole story
While praising Anderson for playing a "key role in driving fearless marketing," Mondelez says her departure represents an opportunity to "evolve" the CMO role. … Read the whole story
