Aiming to help publishers improve monetization, AppNexus launched a multimedia auctions technology that will enable multiple media types to compete in one unified auction. … Read the whole story

What a mess. The advertising industry has been reduced to a whirling, swirling deluge of tech vendors. Each fulfills one, or maybe two, needs … Read the whole story

NLogic, a software, data and consumer insight provider for the broadcast and advertising industry in Canada, announced on Thursday relationships with Rogers Media, GroupM, … Read the whole story

Programmatic TV will evolve more slowly as broadcast TV networks hold on tightly to the massive and lucrative $70 billion TV ad market. Read the whole story

Are we entering into the Golden Age of Retargeting? There are a number of companies that do retargeting, but how many are really doing … Read the whole story

The lobbying group USTelecom praised FCC Chairman Ajit Pai's plan to roll back net neutrality, arguing that the move will boost innovation and investment. Read the whole story