RTBlog
by Tobi Elkin, Staff Writer
This year, it's estimated that nearly 47% of the world's population will use the Internet, whether through a desktop or mobile device, at least once a month, according to eMarketer. … Read the whole story
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by Tobi Elkin
Ad-tech firm Integral Ad Science (IAS) has teamed with a group of Fortune 500 companies to determine and measure how viewable exposure time and … Read the whole story
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by Philip Rosenstein
Acxiom has partnered ShareThis, a network to help customers better target consumers by pairing on- and offline data points. Read the whole story
by Joe Mandese
Seven months after acquiring U.S.-based programmatic media-buying company Accordant Media, Dentsu Aegis Network this morning announced the acquisition of another Accordant, a data-driven digital … Read the whole story
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by Laurie Sullivan
The main purpose of the Marchex Speech Analytics platform that recently launched is to analyze a variety of interactions such as lost opportunities, calls … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Responses to the survey demonstrate the critical need for companies to improve their cross-channel customer experience, revealing that less than half of customers are … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
At last week's MediaPost Search Insider Summit, a panel of search experts took the concept of the Halo Effect in-house to view it through … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The Internet of Things can impact businesses of all sizes, even those that are small. Many small businesses are quite small, with 89% of … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The D.C. Circuit Court of Appeals refused today to revisit its decision to uphold net neutrality rules that treat broadband as a utility service. Read the whole story
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by Richard Whitman, Columnist
In the Huffington Post, Barker EVP and Creative Director Sandi Harari has written an open letter of sorts to men working in the ad … Read the whole story