RTBlog
Are consumers getting used to poor quality advertising? It seems so. A new survey polled consumers to find 41% of respondents said that they rarely trust the ads they're shown, … Read the whole story
Publicis Groupe's Zenith has just issued the latest installment of its Top 30 Global Media Owners report and Google remains the big kahuna of … Read the whole story
- COMMENTARY
Hands up -- who wants to tell the CFO that growth in mobile marketing means you really have just wasted half the display budget? Read the whole story
- COMMENTARY
The Open Brand Safety database launches with agency partners GroupM and Weber Shandwick; its organizers plan to partner with more ad and media firms. … Read the whole story
- COMMENTARY
Cyber criminals are far less likely to pose as mobile users than desktop users -- at least for the moment. Android remains the preferred … Read the whole story
