RTBlog
by Tobi Elkin, Staff Writer
The Interactive Advertising Bureau's (IAB) fourth annual video ad spend study found that advertiser investment in original digital video programming has nearly doubled over the past two years, with
80% … Read the whole story
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by Tobi Elkin
As it struggles to regain its footing, Rubicon Project reported Q1 2017 revenue of $46.0 million vs. the consensus estimate of $43.9 million. Q1 … Read the whole story
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by Philip Rosenstein
Ad tech firm Criteo announced a 29% increase in Q1 2017 revenue year-over-year, with a top line number of $517 million. When excluding traffic … Read the whole story
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by Tobi Elkin
National CineMedia (NCM) said it partnered with ad tech firm Mediaocean to enable agencies to implement convergence buys with NCM's video cinema advertising inventory … Read the whole story
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by Tobi Elkin
Varick Media said it has expanded a partnership with Triton Digital, a provider of tech services for the digital audio industry, through which Varick … Read the whole story
by Gavin O'Malley
Facebook reported Q1 earnings per share of $1.04 on revenue of about $8 billion. Average daily active users grew 18% to 1.28 billion in … Read the whole story
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by Philip Rosenstein
Pixalate, a data intelligence and fraud prevention platform, released on Wednesday its updated indices, which rank the top programmatic ad platforms across mobile and … Read the whole story
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by Tobi Elkin
Viewability rates for in-app video ads are pretty strong when it comes to rewarded video in gaming apps, according to Tapjoy. The company said … Read the whole story
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by Laurie Sullivan
Only 27% of media buyers and planners say "with confidence" that they are informed of the brand safety measures for the ads they buy, … Read the whole story
COMMENTARY
by John Motavalli, Columnist
Back on April 19, the Wall Street Journal reported that Google "is planning" to introduce an "ad blocking feature" for its Chrome browser. Since … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Many of you know the FCC recently rolled back its rules around ISPs gathering and utilizing data for advertising purposes. This move, while praised … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Brian Katz, VP, advanced tv insights and strategy at Eyeview, started out as a researcher at Paramount Domestic Television and then at NBCU in … Read the whole story