RTBlog
Ad blocking and ad fraud are among the topics GroupM tackles in its annual "Interaction" report dubbed "This Year, Next Year.".The media planning and buying giant looks at a number … Read the whole story
In a bid to rein in costs, P&G will end its relationship with ad-tech provider AudienceScience. P&G Chief Brand Officer Marc Pritchard has lambasted … Read the whole story
In an effort to curtail the competitive advantage Facebook and Google have in people-based marketing, global ad-tech companies have set up a consortium to … Read the whole story
Dashbid, PulsePoint, and Viant were among the ad-tech firms making news the week of 5/1. Read the whole story
Snapchat Ad Manager should make it easier for brands to buy ads on the self-described "camera company." With Ad Manager, Snap partners can choose … Read the whole story
- COMMENTARY
In the past month, I've heard lots of complaining about data. I've been guilty of it myself, and (gulp) will be now. I recently … Read the whole story
COMMENTARYPerhaps, like me, you're amazed and also find it ironic that some iconic science fiction stories are coming true. The Jetson's original video chat, … Read the whole story
COMMENTARYThe smart mirror is getting smarter. Voice recognition is being added to intelligent augmented reality to create a new version of the magic mirror. … Read the whole story
