RTBlog
by Tobi Elkin, Staff Writer
Ad blocking and ad fraud are among the topics GroupM tackles in its annual "Interaction" report dubbed "This Year, Next Year.".The media planning and buying giant looks at a number … Read the whole story
by Tobi Elkin
In a bid to rein in costs, P&G will end its relationship with ad-tech provider AudienceScience. P&G Chief Brand Officer Marc Pritchard has lambasted … Read the whole story
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by Philip Rosenstein
In an effort to curtail the competitive advantage Facebook and Google have in people-based marketing, global ad-tech companies have set up a consortium to … Read the whole story
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by Tobi Elkin, Philip Rosenstein
Dashbid, PulsePoint, and Viant were among the ad-tech firms making news the week of 5/1. Read the whole story
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by Gavin O'Malley
Snapchat Ad Manager should make it easier for brands to buy ads on the self-described "camera company." With Ad Manager, Snap partners can choose … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
In the past month, I've heard lots of complaining about data. I've been guilty of it myself, and (gulp) will be now. I recently … Read the whole story
COMMENTARY
by Sarah Fay
Perhaps, like me, you're amazed and also find it ironic that some iconic science fiction stories are coming true. The Jetson's original video chat, … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The smart mirror is getting smarter. Voice recognition is being added to intelligent augmented reality to create a new version of the magic mirror. … Read the whole story