RTBlog
Forrester analysts contend that people have always been angry at advertising, and that CMOs will move as much as $2.9 billion away from display advertising in the next year. Read the whole story
On Monday mobile brand advertising firm Kargo announced its first vice president of programmatic sales, Justin Maggio. Read the whole story
Aiming to take artificial intelligence (AI) into the realm of popular culture, IBM Watson launched a storytelling competition in conjunction with the Tribeca Film … Read the whole story
On Friday BloomReach publicly unveiled its digital experience platform, which uses AI to deliver real-time personal experiences, leveraging technology from its Hippo acquisition and … Read the whole story
MPP Global's eSuite platform is being rolled out across publications owned by Sacramento-based McClatchy, which it teamed up with last fall. eSuite helps publishers … Read the whole story
MediaDailyNews: Alexa, what's your current share of the voice-enabled digital assistant marketplace? Alexa: eMarketer estimates Amazon Echo has a 70.6% share. Clearly, Alexa doesn't … Read the whole story
With help from the agency Publisher Liberation decided to fight fake news during the recent French Presidential Election by introducing an anti-hoax service titled … Read the whole story
- COMMENTARY
Advertising technology is complicated stuff. The industry adopted numerous abbreviations, acronyms and initialisms to help brands and agencies understand the technology (and to make … Read the whole story
- COMMENTARY
Facebook is tackling "fake news," but clickbait is the worst enemy. Skillfully crafted and designed to drive revenue, it litters social with headline lies … Read the whole story
