Through the relationship, British Telecommunications will use Rubicon's technology to manage programmatic sales across various platforms including mobile in-app, mobile Web, video and desktop. … Read the whole story

Ad-tech firm Integral Ad Science said it has expanded its brand safety solution to include eight content categories across 40 languages ranging from Arabic … Read the whole story

According to data intelligence platform Pixalate, 51% of connected TV and over-the-top (OTT) ad impressions (all formats) served programmatically were fraudulent in Q1 2017. … Read the whole story

Brands want to know which digital channels are most effective along the consumer journey, and how they're able to increase not only favorability, but … Read the whole story

A consortium of ad-tech companies that plan to make people-based targeting available through wider channels to compete with Google, Microsoft and Facebook have begun … Read the whole story

The consulting and digital marketing giant has just acquired Australian independent creative agency The Monkeys and its design business, Maud. Read the whole story

Ajit Pai's plan to replace regulations with voluntary terms of service would "make net neutrality as binding as a proposal on 'The Bachelor'." Read the whole story